In this informative article I wish to explain to you how with hardly any effort in your part you can make start to create someone generating online / offline presence.
What folks (and more to the point prospective clients) see and consider your online presence will have a massive effect on what seriously they take all your other advertising. The reason being the minute a prospective patient sees something you're featured in - whether this is an advert / PR / article etc. the first thing many of them will do (and by most I am talking about all!) is Google your name and see what comes up...
... and if what they find is poor reviews, a bad quality website or simply deficiencies in presence then they're less inclined to follow-up with making that initially appointment...
... and if they don't make the original appointment you have no method of amazing them together with your brilliance and keeping them to stay with you for care!
On one other hand if you appear such as a practice someone could do business with i.e. Buy google 5 star reviews you have a specialist looking site, lots of raving reviews and testimonials, movies on YouTube, a Google+ business page with all your practice details / offers and coupons then who are they more prone to visit you or another less select practitioner?
It is incredibly easy to create a Google review system where you encourage your satisfied clients to submit those "5 star" online reviews. But as a fast review here's a short outline of a few of the things you ought to be considering:
1. Actively encourage your staff to get reviews and testimonials from all your patients who say anything complementary about you / your services / or your practice / or staff! Deliberately search for people that have positive things to say about you to be able to maximise the fantastic issues that are said about you. It may sound biased (which it is!) but if you merely ask people that have positive thing to say about you to say them then you definitely will get a lot more positive things said!
2. Turn these positive things into "5 star" Google reviews! Google reviews tend to be the first thing people read and are almost universally trusted - and you would like as many as you may get!
3. I've said it before and I'll say it again - there is nothing more powerful than testimonials and other social proof showing so how brilliant you're! Get many different these in video / audio / plain text and buy them on your site / Google + and YouTube!
4. Get articles and press releases discussed you and your practice that "talk you up" and load them with one of these testimonials. Once in writing these can be made into posters for the clinic waiting rooms and changing areas, added to newsletters and other articles and even uploaded to the Internet and syndicated utilising the various online PR web services.
Yes, I am aware it means you have to actually do something to increase your organization and strengthen you practice. Yes, you might have to complete only a little work to encourage more patients to use your services... but if it is a neck and neck race between you and the therapist across the street you should do something to move you in front - and these four steps are simply the thing!
