I am of the opinion that despite the advent of the Internet facilities, the number of people who visit brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, "Buying something in-store is really a very special feeling. In reality, the less I purchase something, the more it is worth to me."
First, shopping in-store has several functions. One of these brilliant could be the economic function, such as for example purchasing a product. Shopping might also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs may also be met by this activity, including the need for contact with information, or even to fresh stimuli. Even though, the Internet makes it possible to conduct activities such as for example working and shopping without travelling to activity places, the thought of e-shopping has been restricted to a specific group of goods and people. It has influenced people at certain time and energy to think whether to purchase online, or to purchase in-store.
Second, product characteristics affect e-shopping. The types of products which can be popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and fast food such as for example pizza. However, people prefer to purchase such items as clothes, furniture, and cosmetics in-store. Of the online grocery shoppers, most would not buy meat, dairy produce, or other perishables online.
Third, e-shopping rates relatively low in comparison with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and easy returning merchandise. People who go for e-shopping do it just for saving time and having flexibility in shopping hours. Moreover, shopping on the internet deprives us of the ability to try the merchandise to be able to see if their quality meets our standards. Shopping in stores gives us the ability to try the merchandise at our personal pace, as well as request clarifications and details that only face-to-face interaction provides.
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Fourth, people still see some value in going to the store. Numerous about going to a shop to search is that individuals get the opportunity to get out and be with people. One more thing, when we visit the store, we can buy what we would like and we can know what the store has. In comparison, we shall never know when stores could have something on-line, and they do not have it for people immediately. It is rather a waste to hold back for an item we would like than to go to the store and pick it down right away. Further, e-shopping is principally done by people in professional occupations and with high incomes.
Fifth, it is about trust. Some individuals simply don't trust the idea of adding their charge card information online. Shopping on the internet means we will need to purchase our purchases via a credit card, a PayPal account or an E-Check. Not everybody is comfortable paying this way and due to that they may continue to search in stores when they could shop online.
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